Freelance Copywriter

A freelance copywriter is often asked to write about multiple subjects. Should a freelance copywriter only write about a theme he or she feels comfortable with? If the copywriter wants to be successful, then the answer is no. A freelance copywriter has to be a well-informed person, for topics can vary greatly. For example, one can write about how a city can evolve its tourism policy. But also, a freelance copywriter will be expected to write about products and services that a company wants to promote, either on their website or on their brochures, for example. There is so much to write about. There are no limits other than the ones imposed by the clients. It is not so much about being creative; one does not have to imagine what to write about. The themes are given by the clients. This can be rather challenging, but the pressure of not being dependent of our own imagination or inspiration gives writers a sense of relief. However, this does not mean that it makes a task easier. The rigor of the contents has to be respected, and it is important that the recipients understand what is written. One should never forget the target of the message.

As a freelance copywriter, there are certain subjects you prefer to others. Making a certain topic your speciality or niche is certainly a great benefit in a variety of ways. The reason is that you can write with more confidence, spend less of your valuable time on research, keep deadlines with ease, and produce quality texts on your preferred topic. Your topic of preference is frequently also a subject you follow in your leisure time, e.g. fashion, ecology, politics, economics, art, etc. In this way, you will most certainly be constantly updated on the latest trends on this subject. However, a freelance copywriter should always have the flexibility to follow the clients’ orientations. Lacking this skill is a serious matter for it’s an important criterion of freelancing: it’s at its very core. Therefore, it is very important to reflect upon one’s adaptability and flexibility as a freelance copywriter and conclude whether freelancing is an option or not. Writers should be able to adapt to certain writing trends and topics by producing texts on what they know and filling in any knowledge gaps with as much research as needed.