Quality translations – why they’re worth it

Thursday, August 30th, 2012 In Translation By Roman Every business owner has been there. You’re trying to build your business. You want to increase your audience. You need to go global. Luckily, there’s the internet! But by some measures, only about 27% of netizens speak English as their first language. If you really want to speak into the hearts and minds of all those potential customers out there, you have to speak their language, literally. So, what do you do? You go out on the internet and get quotes. But they are so expensive! At least that’s what you think…now. In many ways, those prices are there for a reason and in the end, they are usually worth every penny. Below, you will see just a handful of reasons why spending that extra bit goes a long way.

Brand image

While some mistranslations are funny, others can come off as rude and you might even end up offending your customer. When it comes to your image, you’ll want to preserve your brand reputation so you get the attention you want.

Miscommunication

If you hire that “cheap” translator, you run the risk of publishing sentences that are awkward or perhaps downright wrong. Any attempt at communication should be fluid and convey your intended meaning. In addition, if you’re publishing product manuals or instructions on your site, users who find your attempts at communicating to be less than ideal will probably not be a returning a customer or perhaps never at all.Brunei

Wasted time

As you know, time = money. And nobody wants to waste time. Wasted time is wasted energy. Energy that is better directed elsewhere.

Added costs

This is what it boils down to. The bottom-line is that bad translations cost you more money than you’ve bargained for. Its remarkable how bad translations can be a drain on your company. At best, they redirect everyone’s energies to repair the damage, which equates to added costs and lost revenues. At worst, the translation is no good and you end up paying another translation agency to have it done right. These costs add up and we know you won’t have a smile on your face when you have to pay them. There are mounds of business owners just like you trying to go global – and that’s precisely why there are so many of us (translation agencies). We’re all jostling to get your attention and deliver what you want. At Copypanthers, we offer a 100% satisfaction guarantee or no payment. On top of that, we offer the best price for the package offered. Contact us with your questions or get your free quote now!