Part 7 of our 7 on-page SEO fundamentals course.
What is an alt tag?
An alt tag, also known as alternative tag, is used to describe an image in a short sentence. A picture is worth a thousand words, but not for Google spiders. Since pictures don’t have any meaning for search engines, an alt text and content text are equally important.
Technical rules for alt tags?
- Should describe the image in a short sentence
- Alt attributes should always include the keyword
- An ideal html alt tag text should be around 7 to 8 words, but not more than 16 words
- Avoid keyword stuffing (that’s a nice way of saying: do not, ever, ever, stuff keywords in your alt tag)
- Don’t forget to include your content summary while you are describing the image
Example of good alt tags
For a text with main keyword: Tennis
Alt: A man playing tennis in the summer
For a text with main keyword: cheesecake
Alt: A slice of cheesecake covered in chocolate
Resources
To learn more about the alt tag you can check the links below.
Learn how to optimize your alt tags
Best ways to optimize alt text
6 Tip how to write killer alt tags
Want to monetize your language assets, sign up to Copypanthers
If you have free time to make extra money on the side or you are a freelance writer, come fill out our freelance writer
application form and start working with us. While working for Copypanthers, you will learn how to write effective SEO texts.
If you are an e-shop owner or you have an e-commerce site you can also order alt tag from our experienced freelance writers from all around the world in 22 different languages. You can request a quote through our quotation form.