How Does Google Adwords Work?

100% satisfaction guarantee
Tuesday, February 22nd, 2022 In Content writing, SEO & links By Jorn
google adwords

Google Adwords Ads is a pay-per-click (PPC) platform for running online advertisements. The platform allows advertisers to publish their ads on Google’s search engine results pages. Since the platform is solely PPC, you only pay whenever visitors click on your site. The platform works like an auction site where ad spots are sold to the highest bidder.

A Brief Guide To The Google Ad Networks

Google Ad Networks comprises two main parts: the display and search network. The display network allows advertisers to publish their ad banners on websites that belong to the Google network. On the other hand, the search network will enable advertisers to bid for specific keywords. Google then displays the advertisements to visitors who search for those keywords.

This effectively operates as an online auction system. Advertisers compete for set positions on the search engine. Depending on the intensity of the competition, the advertiser either gets the desired rank or is relegated to a lower place on the keyword search ranking. Your chances of getting your desired ad spot are down to two factors; your bid price and your ad quality score.

Your Ad Quality Score

Google Adwords introduced the ad quality score to measure how optimised an ad is to its potential audience. Metrics used in measuring an ad’s quality include how good a landing page is, the relevance of the advert to searchers, and the expected CTR or click-through rate. The higher the ad quality, the better discounts you receive from Google on your ad spend.